in Design

Design Isn’t Just The Way Something Looks

This particular quote from WWDC by Sir Jony Ive really resonated with me. This is especially true in today’s world, when almost everything we look at or touch is interactive in one way or another. Design has never played a more important role in the history of mankind.

“Design isn’t just the way something looks. It’s the whole thing, the way something actually works, on so many different levels. Ultimately, of course, design defines so much of our experience. I think there’s a profound and enduring beauty in simplicity, in clarity, in efficiency. It’s about bringing order to complexity.”

Technology is becoming so embedded in our daily lives that a really thin line separates usable technology and horrible, non user-friendly technology. In essence, design is about bringing order to complexity.