Our favourite word in the whole world.
“I love the idea, and can totally imagine how it would improve the way we do things. But…”
“That’s fantastic. It sounds like something people would love. But…”
“I desperately need to go on a holiday. But…”
It’s because but is our favourite word in the whole world.
But makes us feel comfortable.
But makes us feel smart.
But helps us feel in control.
But is three letters, one syllable, and especially easy to say.
It’s also very likely the worst possible fucking word in the english language.
It’s because but is almost always followed by something negative. Be it feedback, an excuse, or a complaint.
What if we tried using “what if?”
What if is our door to the world of endless possibilities.
What if frames our brains to think positively and creatively.
What if makes us feel like superheroes.
What if is six letters, two syllables, and is worth every extra breath saying.
Now, let’s go back to the first three quotes.
“I love your idea, and can totally imagine how it would improve the way we do things. What if you could…”
“That’s fantastic. This sounds like something people would love. What if we could… ”
“I desperately need to go on a holiday. What if I could…”
The worst thing in the world, is to let our brains be governed by but.
What if we could make that change, today?